Graphic Design Career In Kenya

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What Can You Do With A Graphic Design Certificate in Kenya

We all have different career paths that we want to take. Graphic design is among the marketable courses that are often overlooked. We are currently living in digital times. As a result, companies are shifting to doing things digitally. Due to this shift, graphic design has become a skill needed in the job market.

For you to enter the market quickly, you must acquire graphic design skills. With certification, you will be at an advantage compared to this with no certificate.

What is Graphic Design?

Graphic design is the skill of combining text and pictures in advertisements. You can also use it in magazines, or books to communicate.

Types of Graphic Design

  1. Marketing and Advertising

Great marketing is engaging people based on their needs and wants. People find visual content more engaging. As a result, companies use graphic designers to create content that will promote their products.

Graphic designGraphic Design


Example of Marketing and Advertising graphic design

  •  Posters
  • Magazines
  • Menus
  • Vehicle wraps
  • Images for blogs and websites
  •  Visual Identity

A brand is a relationship between a business or organisation and its audience. A brand is the emotional connection people have with the company. This makes them want to do business with you, recommend you to others, and return again and again.

Colour, shape and design are the visual elements of a brand identity. It acts as the face of a brand to communicate those intangible qualities through images, shapes, and colour.

Graphic design




Graphic design




  • Publication Graphic Design

Graphic designers range from large, publicly traded corporations to small independent agencies and individuals. Their primary focus is on the design of print materials (including advertising, magazines and books), Web content, and user interfaces.

Graphic design


  • Motion Graphic Design

Motion graphics are simply graphics in motion. It can include videos, animations, audio and other effects used in online media. Examples include animated logos, promotional videos, trailers, tutorial videos, etc.

Graphic design


There are many more types of graphic designers. Graphic artists are creative people who use any combination of media and techniques to create their work. They collaborate with writers, editors, marketers and art directors across all types of design.

Taking a graphic design course will expose you to the job market. Additionally, with continuous digital growth, graphic design also continues to grow. Having graphic design skills gives you an upper hand in the job market.

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