Entertainment & Media Business Class

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Entertainment and Media Business 

The Kenyan Entertainment and Media Industry (E&M) was worth Ksh216.9 billion in 2016, up 13.6 percent in 2015. This is according to PwC’s Entertainment and Media Outlook report 2017. The report forecasts growth in the industry at 8.5% totaling to Ksh330.5 Billion by the year 2021.

South Africa Entertainment Revenue for the year 2017 was Ksh 1 Trillion according to PwC’s report.

In Kenya, the creative industry is growing speedily. There are immense opportunities for Young people and enthusiasts keen on making a career or doing Entertainment Business. We seek to give guidance and provide an Eye Opening experience for those who would wish to work, invest, expand knowledge or create a thriving career in Entertainment.

Our Entertainment and Media Business program is a practical approach class, involving Celebrities and Business Leaders to help you succeed in the entertainment business. We shall help you understand the terrain in Music and Media Business. This is a great opportunity to learn from people who have made it in entertainment business. You shall also gain hands on experience by participating in entertainment research, group work and illustration projects.

Our Entertainment and Media business program covers key aspects requisite to success in entertainment business; laid out as follows

  • Finance and Economics in Entertainment business.
  • Personal development and Business Philosophy.
  • Systems and structures for a Business built to last.
  • Risk and Compliance.
  • Entertainment packaging and targeting.
  • Building your brand, marketing and networking.
  • Overcoming challenges in business – resilience.
  • Revenue opportunities in entertainment.

Our segments are:

(a) Tutorials.

(b) Invited Guest Interactive session.

Entertainment Management participants have an opportunity to interact with influential persons in entertainment and the media, while learning how to maximize on the opportunities available in the fast growing creative industry in Kenya.

Kamata Music School has trained over 6,000 students in Music, from Kenya and other African Countries. Many of our students have proceeded to create a rewarding career in entertainment as Music Producers, Artists, Instrumentalists, Event Organizers, Artist Managers, Live Music Performers, DJs, Music Teachers, Sound Technicians, Entertainment Entrepreneurs and Media Personalities.

Artists should diversify their revenue streams beyond the music industry into the whole entertainment industry.

“You could write music, do live performances, create music for video games and films, or even sell your own merchandise. Be prolific. Stay relevant on social media. Be curious and never stop learning,” Music producer and entrepreneur Rimbui said.

Creative industries’ contribution to the economy is often underestimated, with critical strategic support; the creative economy has the potential to contribute 10% of Kenya’s GDP within the next decade. In developed economies, the creative industry closely follows the finance sector as the biggest contributor to several major world economies.

Kenya is a creative country. You can feel it whenever you walk in our cities, visit our galleries or theatres. You can see it when you watch the best of our television shows or attend our Music concerts. And you can sense it in our Music, film, fashion and architecture. Creativity is at the heart of the Kenyan people – a defining feature of our national identity that we must utilize and reap the greatest benefit from it.

Everyone has someone they look up to in their field of specialization. Get someone who believes in you, someone in the industry and probably in the same genre as you. This is a person who can hold your hand and guide you. You will need them as you grow and they help you make crucial decisions. Remember your mentor can cut the learning curve for you.

Grow your name

Be part of a group in your locality, sing in your church or even perform in events organized by family members and friends. Whatever it takes to showcase your talent and get your name out there, go ahead and do it. Work on building your portfolio. Soon enough people will be booking to have you perform in their events. Have your eyes fixed on the bigger picture.

Be yourself

Avoid copying but rather focus on your uniqueness. Identify your niche and focus
on it. What works for someone else might not necessarily work for you. When you are yourself, everything will eventually work out.

A Quick Look at opportunities in Entertainment Management Business

  1. Music Production

This ranks in the upper tier of the top entertainment business ideas because of its demand and wide market. Undoubtedly a niche business, recording studios saw the demand go up three-fold in the last few years. Industry growth and largely youthful population in Kenya creates an ever increasing demand for audio producers and Music directors.

Although a bit expensive with all the equipment and the construction of the studio itself, the Return on Income is also high.

  1. Music Artist

With the increased and growing platforms for Musicians to showcase and sell their Music, the Kenyan market will reward Musicians handsomely. This is an avenue that requires skills in singing, rapping or other audio expressive forms. Kamata Music School is renowned in Voice Coaching.

  1. DJ

A DJ provides the soundtrack to the party, and is usually the main event, similar to going to see a band. DJs must constantly work to refine their craft and to mix new music under their own names to stay competitive. They must have a deep love and knowledge of their chosen genre of Music and have a great sense of social assessment. You must know what your audience enjoys. In Kenya, an event right from government functions, to corporate events and private shows require DJs. Kamata DJ Academy shall guide you into becoming a great DJ.

  1. Artist Entertainment Management

An Artist Manager works on behalf of groups or artists to promote the artists’ careers and run their business affairs. Their job is to secure the best work for their clients, for the best fee. The job may include: negotiating contracts and fees, finding and booking events and venues. An artist manager focuses on the business side of entertainment on behalf of an artist.

  1. Instrumentalist

Build outstanding skills in playing any of the Music Instruments and you could harness from the opportunities that arise thereon. Live Music performances have greatly risen in popularity in Kenya and a good instrumentalist will be continually engaged.

  1. Entertainment Marketing

All Entertainment events require a great deal of marketing. Entertainment in itself can be a marketing tool. There are immense opportunities in the field of marketing and advertising.

  1. Music Teaching

Music is universal and greatly appreciated. It surrounds us and is everywhere we go. In our houses, on Television, in our cars, on the streets and in workplaces; for that reason, there are many people who wish to learn Music. Grow your skills and knowledge to a level that can allow you to transfer the knowledge to someone else.

  1. Sound Engineering Services

Sound set up, working with sound equipment, controlling and technical expertise is greatly required in the entertainment field. Audio training courses give you a good knowledge of technologies and their application to recording studio and sound reinforcement systems.

  1. Video Editing Services

Films, Music Videos, TV Programs, Social Functions and corporate events; video coverage and editing are a great avenue for building a business in entertainment. Also mainly attributed to the social media craze, video editing transitioned its market from professional clients to amateur ones. Just look at YouTube and see how many people are willing to pay for smooth video editing that only professionals can offer. It is a worthy slot in the top entertainment business ideas because of its timely demand.

  1. Online Entertainment Portals

Think of it as the front-end of website management – of websites dedicated to entertainment purposes such as blogs and video-audio sharing sites. Web administrators and back-end specialists (who are in-charge of the technical works) often take care of this part as well. Unfortunately, the creative side is often left out. Specializing in creative services and web administration will give you the edge in conquering this business.

  1. Music and Dining

Food as usual is a good business. With a touch of music and entertainment theme, it won’t be long before you gain patrons and start raking in. The attraction makes a good business opportunity and not just the food alone.

  1. Advertising Agency

Entertainment is big online. Ad agencies are no longer limited to print, radio and TV. Internet has virtually unlimited capacity for ads, whether legitimate or spam. So if you have an overactive brain, then this business for you. If you have the knack for hitting what’s entertaining with loads of “recall” power, you may want to start this service. You may even make it big time and be an internet superstar among ad and creative service providers.

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