Entertainment and Media Business

The Entertainment Industry in Kenya

The Kenyan Entertainment and Media Industry (E&M) was worth Ksh216.9 billion in 2016, up 13.6 percent from 2015, as reported by PwC’s Entertainment and Media Outlook report 2017. The report forecasts further growth in the industry at 8.5%, totaling to Ksh330.5 Billion by the year 2021.

In contrast, South Africa's Entertainment Revenue for the year 2017 amounted to Ksh 1 Trillion according to PwC's report.

The creative industry in Kenya is experiencing rapid growth, presenting vast opportunities for young people and enthusiasts interested in pursuing a career or venturing into the entertainment business. We aim to provide guidance and offer an enlightening experience for those looking to work, invest, expand their knowledge, or establish a successful career in Entertainment.

Our Entertainment and Media Business program adopts a practical approach, engaging celebrities and business leaders to facilitate your success in the entertainment industry. We provide insights into the dynamics of the Music and Media Business, offering you the chance to learn from individuals who have achieved success in this field. Additionally, you'll gain hands-on experience through participation in entertainment research, group work, and illustration projects.

Opportunities in Entertainment Management Business
Music Production

Recording studios have seen a three-fold increase in demand in recent years, thanks to industry growth and a youthful population in Kenya.

Music Artist

With numerous platforms available for musicians to showcase and sell their music, there's ample opportunity for skilled singers, rappers, and other audio expressive forms.


DJs provide the soundtrack to events across various sectors, from government functions to corporate events and private shows. Kamata DJ Academy offers guidance to aspiring DJs.

Artist Entertainment Management

Artist managers promote artists' careers and manage their business affairs, negotiating contracts, finding and booking events, and more.


Skilled instrumentalists are in demand for live music performances, which have risen in popularity in Kenya.

Entertainment Marketing

All entertainment events require marketing, offering vast opportunities in the field of marketing and advertising.

Music Teaching

With music being universally appreciated, there's a demand for music teachers who can transfer their knowledge and skills to others.

Sound Engineering Services

Sound setup, working with sound equipment, and technical expertise are crucial in the entertainment field, offering opportunities in sound engineering services.

Video Editing Services

With the increasing demand for video content, there's a growing need for professional video editing services for films, music videos, TV programs, and social functions.

Online Entertainment Portals

Websites dedicated to entertainment purposes, such as blogs and video-audio sharing sites, offer opportunities for web administrators and creative specialists.

Music and Dining

Combining food with music and entertainment themes can attract patrons and create business opportunities beyond just food.

Advertising Agency

With entertainment booming online, advertising agencies have expanded their reach to the internet, offering opportunities for creative service providers to make an impact.

These are just a few examples of the diverse opportunities available in the Entertainment Management Business.

Entertainment and Media Business Program Overview:

Our Entertainment and Media business program covers key aspects requisite to success in the entertainment business, laid out as follows:

  • Finance and Economics in Entertainment business.
  • Personal development and Business Philosophy.
  • Systems and structures for a Business built to last.
  • Risk and Compliance.
  • Entertainment packaging and targeting.
  • Building your brand, marketing, and networking.
  • Overcoming challenges in business - resilience.
  • Revenue opportunities in entertainment.

Our segments are:

  • (a) Tutorials - Duration: 2 hours per session.
  • (b) Invited Guest Interactive session - Duration: 1.5 hours per session.

Entertainment Management participants have an opportunity to interact with influential persons in entertainment and the media while learning how to maximize on the opportunities available in the fast-growing creative industry in Kenya.

Kamata Music School has trained over 6,000 students in Music, from Kenya and other African Countries. Many of our students have proceeded to create a rewarding career in entertainment as Music Producers, Artists, Instrumentalists, Event Organizers, Artist Managers, Live Music Performers, DJs, Music Teachers, Sound Technicians, Entertainment Entrepreneurs, and Media Personalities.

Artists should diversify their revenue streams beyond the music industry into the whole entertainment industry.

“You could write music, do live performances, create music for video games and films, or even sell your own merchandise. Be prolific. Stay relevant on social media. Be curious and never stop learning,” Music producer and entrepreneur Rimbui said.

The creative industries' contribution to the economy is often underestimated, with critical strategic support; the creative economy has the potential to contribute 10% of Kenya's GDP within the next decade. In developed economies, the creative industry closely follows the finance sector as the biggest contributor to several major world economies.

Kenya is a creative country. You can feel it whenever you walk in our cities, visit our galleries or theatres. You can see it when you watch the best of our television shows or attend our Music concerts. And you can sense it in our Music, film, fashion, and architecture. Creativity is at the heart of the Kenyan people – a defining feature of our national identity that we must utilize and reap the greatest benefit from it.

Everyone has someone they look up to in their field of specialization. Get someone who believes in you, someone in the industry, and probably in the same genre as you. This is a person who can hold your hand and guide you. You will need them as you grow and they help you make crucial decisions. Remember your mentor can cut the learning curve for you.

Grow your name

Be part of a group in your locality, sing in your church or even perform in events organized by family members and friends. Whatever it takes to showcase your talent and get your name out there, go ahead and do it. Work on building your portfolio. Soon enough people will be booking to have you perform in their events. Have your eyes fixed on the bigger picture.

Be yourself

Avoid copying but rather focus on your uniqueness. Identify your niche and focus on it. What works for someone else might not necessarily work for you. When you are yourself, everything will eventually work out.

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Program Details
Type Of Course:

Integrated Master


3 months

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